Monday April 3 2023

SP / 2022
Mc Paiva entrou no Radar


                            — The agency Soko invited us to collaborate and create stunning visuals for an emergent Brazilian rapper to play at Times Square on a gigantic video billboard. We asked one of the most prominent names, the fashion editor of Elle Brazil, Suyane Ynaya, to create the looks that made him stand tall worldwide in his first-ever international communication campaign.

Title: MC Paiva entrou no Radar
Brand: Spotify
Clients: Luciana Paulino, Marina Burini
Agency: Soko
Creative Agency: Rafa Caldeira, Luiz Mastroprieto, Fafá Falcão, Arthur Zambone, Niege Figueiredo
RTV: Sofia Angeli
Production Company: Damn Good Advice
Creative Director and Photographer: Maltchique
Executive Production: Aline Rizzotto and Adriana Omodei
Creative Art Director: Juliano Brito
Creative Producer: Magu Marioto
Production Director: Camila Justino
Director of Photography: Gustavo Uehara
Camera Operator: Muleke Brutal
Best Boy Still Photography: Aline Lins and Renato Machado
1º Assistant Camera: Tristian Pae
Production Designer: Ana Arietti
Best Boy: Arlindo Trevizam
Beauty: Moisés Costa
Stylist: Suyane Ynaya
Styling Assistant: Fëdra and Luan Gabriel
Edit: Ariel Serrão
Color Grading: Felipe Tolotti
Audio: Felipe Colenci
Post Coordnation: Mell
Retouching: Mateus Moraes, Alt Retouch