![](https://freight.cargo.site/t/original/i/b1e2569388da63919ac2f08b6aa60cf14e18de5faea16565599bbe15ff09e77e/maltchique_nexxus_rangeupdate_001.jpeg)
![](https://freight.cargo.site/t/original/i/6215cecb452dd0ce80e919f6158812cbfd9ed2419805062b591a1f0ee3b36c0f/maltchique_nexxus_rangeupdate_0014.jpeg)
NY / 2022
Nexxus
Range Update
Nexxus
— Maltchique has a long history working for Unilever's hair products brand Nexxus. For the launch of the Ultralight category, the clients wanted a completely new look and feel for the Brand. Together with the agency, Maltchique created a contemporary aesthetic, and we produced the film and photos here in Brazil with part of the team in New York.
After that, we produced a photo shoot to update all the visuals for the Brand.
![](https://freight.cargo.site/t/original/i/cd5290b2f78b1958a54d7896d0a71746d2c7d1438b0fb4d439e328c5f0683650/maltchique_nexxus_rangeupdate_0015.jpeg)
![](https://freight.cargo.site/t/original/i/6aae5994073eaa9993e77f522fc95d1702a0392f0c13a3e5eac0c5bc6002b4a9/maltchique_nexxus_rangeupdate_003.jpeg)
![](https://freight.cargo.site/t/original/i/f117e81e2953f2198462316250518326615a0b6ee55cbd8bd0e321b0de3363d7/maltchique_nexxus_rangeupdate_0011.jpeg)
001
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002
NY / 2022
Nexxus
Range Update
![](https://freight.cargo.site/t/original/i/b518f04a5d9d1d9478097004f89ec3f390f34437334798f69887d1e63ad7c154/maltchique_nexxus_rangeupdate_002.jpeg)
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![](https://freight.cargo.site/t/original/i/a54dfc350c2fc09e4ae450668e14f361fe92dee87c107e2928eda67fb51d3bf0/maltchique_nexxus_rangeupdate_0012.jpeg)
003
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004
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003
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004
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![](https://freight.cargo.site/t/original/i/e2c24d3d388d378298c50e1bf06208853da9d879e0de47be7f26121f0a8c8ad4/maltchique_nexxus_rangeupdate_0017.jpeg)
![](https://freight.cargo.site/t/original/i/18a55484b39bae22da370583cc639498d4969320ddd1270feaeeac0f34f1a0af/maltchique_nexxus_rangeupdate_007.jpeg)
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003
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004
NY / 2022
Nexxus
Range Update
![](https://freight.cargo.site/t/original/i/226362c7368c2830ee04d4a7f9b49a55109772ecb0a59b5e4414cd7ab3d67cc8/maltchique_nexxus_rangeupdate_0010.jpeg)
Title: Range Update
Brand: Nexxus
Client Lead: Katie Fitzmaurice
Agency: Cubo.cc NY
Strategy Direction: Pilar Rashad
Producers: Vinicius Rochlin, Debora Zapata
Creative Direction: Maltchique, André Matarazzo
Hair Styling Creative Direction: Lacy Redway
Production Company: Damn Good Advice
Creative Director and Photographer: Maltchique
Executive Production: Aline Rizzotto and Adriana Omodei
Production Director: Fernanda Marques
1º Assistant Director: Magu Marioto
Director of Photography: Gustavo Uehara
Best Boy Still Photography: Leandro Bugni and Renato Machado
Digitech: Cadu Belarmino
Hair Stylist & Makeup: Gabriel Gomez
Hair and Makeup Assistants: Barbara Bosque and Marcos Weverthon
Hair Colorist: Eloah
Stylist: Clara Lima
Styling Assistant: Filipe Alecrim
Post Coordination: Silvia Milani
Retouching: Mateus Moraes, Alt Retouch
Brand: Nexxus
Client Lead: Katie Fitzmaurice
Agency: Cubo.cc NY
Strategy Direction: Pilar Rashad
Producers: Vinicius Rochlin, Debora Zapata
Creative Direction: Maltchique, André Matarazzo
Hair Styling Creative Direction: Lacy Redway
Production Company: Damn Good Advice
Creative Director and Photographer: Maltchique
Executive Production: Aline Rizzotto and Adriana Omodei
Production Director: Fernanda Marques
1º Assistant Director: Magu Marioto
Director of Photography: Gustavo Uehara
Best Boy Still Photography: Leandro Bugni and Renato Machado
Digitech: Cadu Belarmino
Hair Stylist & Makeup: Gabriel Gomez
Hair and Makeup Assistants: Barbara Bosque and Marcos Weverthon
Hair Colorist: Eloah
Stylist: Clara Lima
Styling Assistant: Filipe Alecrim
Post Coordination: Silvia Milani
Retouching: Mateus Moraes, Alt Retouch