SP / 2024
O Boticário
MAKE B
Make B
— Two models, one epic showdown. Cards fly, darts soar, bingo balls bounce... and every time that magic number 35 appears, you know it's time to celebrate! O Boticário's Make B is turning up the heat with 35% off new launches. So pick a side (or don't!), and get ready to shop 'til you drop. Because in this game, everyone's a winner.
Title: Dia de Sorte
Brand: O Boticário
Product: Make B
Clients: Marcela de Masi, Giovana Orlandeli, Ligia Monteiro, Aline Verona, Julia Lobo, Mariana Fiordelice, Mayane Milinavicius and Mallani Maia
Agency: AlmapBBDO
President and CEO: Filipe Bartholomeu
CCOs: Perni e Luiz Sanches
Creative Directors: Daniel Chagas Martins and Daniel Rezende
Creatives: Vitória Satt , Aline Fucs, Gustavo Souza and Caíque Llaguno
Production Team: Diego Villas Boas, Juliana Henriques, Jin Park and Marcia Granja
Clients Services: Camilla Massari, Fabíola Loureiro, Guilherme Lopes, Isabella Oliveira, Yasmin Oliveira and Joyce Ramos
Production Company: Damn Good Advice
Director: Maltchique
1st Assistant Director: Mateus Neiss
Executive Production: Chico Soll and Adriana Omodei
Head of Sales: Adriana Omodei
Production Director: Fernanda Marques
Producer: Deborah Rodrigues
Creative Art Director: Juliano Brito
Production Director: Chico Soll
Director of Photography: Esley Rodrigues
1st Camera Assistant: Raphael Mariano
2nd Camera Assistant: João dos Santos
Steady Cam: Marcel Yokoda
GMA: Luiza Oliveira
Gaffer: Diego Pessanha "Morcego"
Key Grip: Jeferson Rodrigues
Key Grip: Jeferson Rodrigues
Set Designer: Bárbara Besouchet
Set Designer Assistant: Maju Camargo
Props Master Assistant: Babu, Arlindo Trevisan
Styling: Morgana Ludwig (Icon)
Fashion Producer: Aline Santos
Dresser: Amanda Corrêa
Beauty: Jonatan Gaio (Icon)
Beauty Assistants: Vlada Safronova
Casting: Merkat
Casting Director: Daniela Mercadante
Talents: Bárbara Berger, Paula Ngaça
Post-Production: Eddie House
Post-Production Coordinator: Mell Helade
Edit: Ariel Serrão
Color Grading: Ian Pasqualino (Bleach)
Produtora de Som: Satélite Áudio
Brand: O Boticário
Product: Make B
Clients: Marcela de Masi, Giovana Orlandeli, Ligia Monteiro, Aline Verona, Julia Lobo, Mariana Fiordelice, Mayane Milinavicius and Mallani Maia
Agency: AlmapBBDO
President and CEO: Filipe Bartholomeu
CCOs: Perni e Luiz Sanches
Creative Directors: Daniel Chagas Martins and Daniel Rezende
Creatives: Vitória Satt , Aline Fucs, Gustavo Souza and Caíque Llaguno
Production Team: Diego Villas Boas, Juliana Henriques, Jin Park and Marcia Granja
Clients Services: Camilla Massari, Fabíola Loureiro, Guilherme Lopes, Isabella Oliveira, Yasmin Oliveira and Joyce Ramos
Production Company: Damn Good Advice
Director: Maltchique
1st Assistant Director: Mateus Neiss
Executive Production: Chico Soll and Adriana Omodei
Head of Sales: Adriana Omodei
Production Director: Fernanda Marques
Producer: Deborah Rodrigues
Creative Art Director: Juliano Brito
Production Director: Chico Soll
Director of Photography: Esley Rodrigues
1st Camera Assistant: Raphael Mariano
2nd Camera Assistant: João dos Santos
Steady Cam: Marcel Yokoda
GMA: Luiza Oliveira
Gaffer: Diego Pessanha "Morcego"
Key Grip: Jeferson Rodrigues
Key Grip: Jeferson Rodrigues
Set Designer: Bárbara Besouchet
Set Designer Assistant: Maju Camargo
Props Master Assistant: Babu, Arlindo Trevisan
Styling: Morgana Ludwig (Icon)
Fashion Producer: Aline Santos
Dresser: Amanda Corrêa
Beauty: Jonatan Gaio (Icon)
Beauty Assistants: Vlada Safronova
Casting: Merkat
Casting Director: Daniela Mercadante
Talents: Bárbara Berger, Paula Ngaça
Post-Production: Eddie House
Post-Production Coordinator: Mell Helade
Edit: Ariel Serrão
Color Grading: Ian Pasqualino (Bleach)
Produtora de Som: Satélite Áudio