SP / 2021
Banco Next
Institucional 2021

Banco Next

— This campaign was created for younger generations, so we used many colors, games, unusual angles, and memes references. Yes, that's the Confused Brazilian Lady meme that we re-shot to amplify how easy their new interface was at the time.

SP / 2021
Banco Next
Institucional 2021

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SP / 2021
Banco Next
Institucional 2021

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Title: Next
Brand: Next
Creative Agency: Lucas Pinheiro
RTV: Daniela Oliveira Martins
Production Company: Damn Good Advice
Creative Director and Photographer: Maltchique
Executive Production: Aline Rizzotto and Adriana Omodei
Production Director: Fernanda Marques
Best Boy Still Photography: Gustavo Uehara
Props Master: Winnie Ramos
Best Boy: Arlindo Trevizam
Beauty Moisés: Costa
Nail Artist: Bárbara Soares
Stylist: Yumi Kurita
Post Coordination: Silvia Milani
Retouching: Mateus Moraes, Alt Retouch

Banco Next

Index Next︎