![](https://freight.cargo.site/t/original/i/55afbbed11331bb395c11c8a190eed3913a94afa767a50ed53deacec8b3bce54/maltchique_nexxus_ultralight_6.jpeg)
NY / 2022
Nexxus
Ultralight
Nexxus
— Maltchique has a long history working for Unilever's hair products brand Nexxus. For the launch of the Ultralight category, the clients wanted a completely new look and feel for the Brand. Together with the agency, Maltchique created a contemporary aesthetic, and we produced the film and photos here in Brazil with part of the team in New York.
![](https://freight.cargo.site/t/original/i/90d62881fde5bc823b7978f9f9cc7dd0cddfd8652256731c48df6d1757610030/maltchique_nexxus_ultralight_8.jpeg)
![](https://freight.cargo.site/t/original/i/8ffa665974624e270751e457e43317ff6a4e5f6bf063e63a892c06712502844f/maltchique_nexxus_ultralight_5.jpeg)
![](https://freight.cargo.site/t/original/i/4515047c10e88bedf3ba222d0e81df5e75af12b8cc69cbf1bb1005dbbc06356d/maltchique_nexxus_ultralight_7.jpeg)
001
![](https://freight.cargo.site/t/original/i/d79730e2ee8ea08b77826145e9eeb2ebc32efdc79f627c56fe2f9d5ffbebe8db/maltchique_nexxus_ultralight_9.jpeg)
002
NY / 2022
Nexxus
Ultralight
![](https://freight.cargo.site/t/original/i/eb6c8a36adde51942b819e0c29b2144cbe2900512aad2233740d66196679bfb4/maltchique_nexxus_ultralight_3.jpeg)
![](https://freight.cargo.site/t/original/i/c53c073b93c22a914c9740428e23b772d7fa3b172441284a8f0dca9690973eaf/maltchique_nexxus_ultralight_4.jpeg)
![](https://freight.cargo.site/t/original/i/fe247d3baa6b038b01252ff112a27e1a092b8045effc1a49a466f74e67497080/maltchique_nexxus_ultralight_1.jpeg)
003
![](https://freight.cargo.site/t/original/i/ff3e14919cdfdc1178c1e44cfb046e122b717de991b76946db58402b98cebffb/maltchique_nexxus_ultralight_2.jpeg)
004
Title: Ultralight
Brand: Nexxus
Client Lead: Katie Fitzmaurice
Agency: Cubo.cc NY
Strategy Direction: Pilar Rashad
Producers: Vinicius Rochlin, Debora Zapata
Creative Direction: Maltchique, André Matarazzo
Hair Styling Creative Direction: Lacy Redway
Production Company: Damn Good Advice
Creative Director and Photographer: Maltchique
Executive Production: Aline Rizzotto and Adriana Omodei
Production Director: Fernanda Marques
1º Assistant Director: Magu Marioto
Director of Photography: Gustavo Uehara
Camera Operator: Tristan Pae
1º Assistant Camera: Martina Quezado
2º Assistant Camera: Julia Takamori
Best Boy Still Photography: Leandro Bugni and Renato Machado
Digitech: Cadu Belarmino
Hair Stylist & Makeup: Gabriel Gomez
Hair and Makeup Assistants: Barbara Bosque and Marcos Weverthon
Hair Colorist: Eloah
Stylist: Clara Lima
Styling Assistant: Filipe Alecrim
Edit: Rob&Ariel
Color Grading: Felipe Tolotti
Clean up: Liquor
Post Coordination: Silvia Milani
Retouching: Mateus Moraes, Alt Retouch
Brand: Nexxus
Client Lead: Katie Fitzmaurice
Agency: Cubo.cc NY
Strategy Direction: Pilar Rashad
Producers: Vinicius Rochlin, Debora Zapata
Creative Direction: Maltchique, André Matarazzo
Hair Styling Creative Direction: Lacy Redway
Production Company: Damn Good Advice
Creative Director and Photographer: Maltchique
Executive Production: Aline Rizzotto and Adriana Omodei
Production Director: Fernanda Marques
1º Assistant Director: Magu Marioto
Director of Photography: Gustavo Uehara
Camera Operator: Tristan Pae
1º Assistant Camera: Martina Quezado
2º Assistant Camera: Julia Takamori
Best Boy Still Photography: Leandro Bugni and Renato Machado
Digitech: Cadu Belarmino
Hair Stylist & Makeup: Gabriel Gomez
Hair and Makeup Assistants: Barbara Bosque and Marcos Weverthon
Hair Colorist: Eloah
Stylist: Clara Lima
Styling Assistant: Filipe Alecrim
Edit: Rob&Ariel
Color Grading: Felipe Tolotti
Clean up: Liquor
Post Coordination: Silvia Milani
Retouching: Mateus Moraes, Alt Retouch