![](https://freight.cargo.site/t/original/i/a45b9a08b1ee02222f127dca1aff171147e2639b865d86a30044ef9b2b191805/_0004_maltchique_maltchique_picpay_20-10_5669.jpg)
SP / 2020
Pic Pay
Pic Pay pra tudo!
Pic Pay
— Maltchique has a long story of collaborating with Pic Pay, and he was responsible for creating the look & feel for their institutional imagery. Together with Pic Pay's team, we developed the casting selection and a wide range of locations for each one of the characters we wanted to portray, and everyone wanted to take a picture with the giant stuffed bear.
![](https://freight.cargo.site/t/original/i/c9751d0801ac66a890ef281c280ef64f62c8207b12afab95a1b05b62c9e7776d/_0013_maltchique_maltchique_picpay_20-10_5223.jpg)
![](https://freight.cargo.site/t/original/i/953108031ab5c80ffd4bd8f3db3367d59e1f4a0797275194e82adf044009f6a4/_0009_maltchique_maltchique_picpay_20-10_5604.jpg)
![](https://freight.cargo.site/t/original/i/923602adea7d5663c6d2a6675b444feadfd6fba499b59642a448f03f9402c716/_0002_maltchique_maltchique_picpay_20-10_6204.jpg)
001
![](https://freight.cargo.site/t/original/i/bdfe151078b26b690d5ac3c1161a23be5eef6ea065d3bb3ed8bea5d6a56f2a42/_0019_maltchique_maltchique_picpay_20-10_4320.jpg)
002
SP / 2020
Pic Pay
Pic Pay pra tudo!
![](https://freight.cargo.site/t/original/i/26f15ad94ce7fcf473b24bfad36e906b499d746b6e012b2fc66feb566494ee50/_0016_maltchique_maltchique_picpay_20-10_5259.jpg)
003
![](https://freight.cargo.site/t/original/i/2776c24f5de94c5304c4ea3bdf749f38c951e9e6f7b227625c2b5b686901d121/_0001_maltchique_maltchique_picpay_20-10_5989.jpg)
004
![](https://freight.cargo.site/t/original/i/387e6b158cee95f1581a56303159473b7eaab6e25e2f8c2f821844ee6e88b438/_0003_maltchique_maltchique_picpay_20-10_5886.jpg)
005
![](https://freight.cargo.site/t/original/i/a7a2cf4feb0d24523b5ca937dabbe875a242756830fe6c3d443fc7b8c84ed2c7/_0014_maltchique_maltchique_picpay_20-10_5126.jpg)
006
![](https://freight.cargo.site/t/original/i/a7774dde78b852b6ddc37bb936c7d505f450d05ab2a7f71699527579c94df551/_0009_maltchique_maltchique_picpay_20-10_6199.jpg)
![](https://freight.cargo.site/t/original/i/87e1ebc45123dcf6fc43d5f673b90bdc1b6d5e02e3d129c21f66842a63ba1bf5/_0017_maltchique_maltchique_picpay_20-10_5736.jpg)
SP / 2020
Pic Pay
Pic Pay pra tudo!
![](https://freight.cargo.site/t/original/i/7832bdeafa8b9bdcb531236f9e6bef7416e0d65660e4a67dd4e82df86a5db280/_0011_maltchique_maltchique_picpay_20-10_5300.jpg)
![](https://freight.cargo.site/t/original/i/fb79687316bc70586f30d76ecd4e8e006ac40964c152971cc839172b3df6e61d/_0006_maltchique_maltchique_picpay_20-10_4619.jpg)
005
![](https://freight.cargo.site/t/original/i/c6dbdf04095822a44e1edfb1dc386fb3ef97c1bbc9100932cf6a470ae4e5f057/_0002_maltchique_maltchique_picpay_20-10_5941.jpg)
006
![](https://freight.cargo.site/t/original/i/7cd8fcf5e4544a0a5eeac9ea9e114932f7b4cce40e6d9af05709c25297868c96/_0013_maltchique_maltchique_picpay_20-10_4979.jpg)
SP / 2020
Pic Pay
Pic Pay pra tudo!
![](https://freight.cargo.site/t/original/i/d854ee6f954480dd4ff08d70d3e89bd22e9ba5bbfb66e2cd9fead4b5f48c6b7d/_0007_maltchique_maltchique_picpay_20-10_6024.jpg)
007
![](https://freight.cargo.site/t/original/i/32bed09f48a66616da1733c726373d138f6ad244eb20a87c29c16bf4aaa705e9/_0012_maltchique_maltchique_picpay_20-10_5050.jpg)
008
![](https://freight.cargo.site/t/original/i/5ddca0da71c44887aabda63df05a17ac84f207d403b5bac15c062ae872d3d38f/_0006_maltchique_maltchique_picpay_20-10_6027.jpg)
008
![](https://freight.cargo.site/t/original/i/f56cf10e51480ec4ce2793523ee2a113562dc46c5d8f42ad1126c6c56def5b08/_0011_maltchique_maltchique_picpay_20-10_5433.jpg)
009
![](https://freight.cargo.site/t/original/i/920bedde9854713b43a7cea41760ac5c9bd4698caef426cad78123807244b07c/_0004_maltchique_maltchique_picpay_20-10_6150.jpg)
0010
![](https://freight.cargo.site/t/original/i/f1265e1954f5ff07211b00f301e749f9973a6c683177eb27ffa38b424625c5a2/_0008_maltchique_maltchique_picpay_20-10_5836.jpg)
008
![](https://freight.cargo.site/t/original/i/359a41d70ccbc8e1263f29a130a43bacbaa15b6d96fb0093cdde38b5f0a94ad1/_0007_maltchique_maltchique_picpay_20-10_6337.jpg)
![](https://freight.cargo.site/t/original/i/8f4691ca595fb6d69e250a4c55608f618eb0f1349c2a95bf9ce7911fe92361bb/_0005_maltchique_maltchique_picpay_20-10_5617.jpg)
![](https://freight.cargo.site/t/original/i/a34dfa9c4272e1973fae5aaa425c3a8f4380c401df45b325ac19d15415196253/_0012_maltchique_maltchique_picpay_20-10_5278.jpg)
Title: PicPay Institucional
Brand: PicPay
Creative Agency: Aldo Fabrini, Raphael Mangueira,
Mateus Yanikian
RTV: Ciça Piazza
Production Company: Damn Good Advice
Creative Director and Photographer: Maltchique
Executive Production: Aline Rizzotto and Adriana Omodei
Production Director: Aline Rizzotto, Magu Marioto
Best Boy Still Photography: Gustavo Uehara, Sidnei Brito
Props Master: Winnie Ramos
Best Boy: Arlindo Trevizam
Beauty: Moisés Costa
Stylist: Yumi Kurita
Post Coordination: Silvia Milani
Retouching: Mateus Moraes, Alt Retouch
Brand: PicPay
Creative Agency: Aldo Fabrini, Raphael Mangueira,
Mateus Yanikian
RTV: Ciça Piazza
Production Company: Damn Good Advice
Creative Director and Photographer: Maltchique
Executive Production: Aline Rizzotto and Adriana Omodei
Production Director: Aline Rizzotto, Magu Marioto
Best Boy Still Photography: Gustavo Uehara, Sidnei Brito
Props Master: Winnie Ramos
Best Boy: Arlindo Trevizam
Beauty: Moisés Costa
Stylist: Yumi Kurita
Post Coordination: Silvia Milani
Retouching: Mateus Moraes, Alt Retouch