Monday April 3 2023

SP / 2022
Banco Pan 
Jojo Todinho

Banco Pan

                            — Featuring one of Brazil's most renowned celebrities, Jojo Todynho, we produced this beautiful campaign about being financially savvy. We wanted to portray all her strength and beauty combined with the aesthetics and lighting Maltchique developed for the Bank.





Title: Mais que banco. Mais que Bank
Brand: Banco Pan
Agency: Art+Plan
Talent: Jojo Todynho
Creative: Felipe Cunha, Eric Ribeiro and André Duarte
RTV: Patrícia Cortez
Creative Director and Photographer: Maltchique
Executive Production: Aline Rizzotto and Adriana Omodei
Creative Art Director: Juliano Brito
Creative Producer: Magu Marioto
Line Producer: Flavia Zentil
Production Director: Chico Soll
Director of Photography: Gustavo Uehara
Digitech: Cadu Belarmino
Best Boy Still Photography: Renato Machado and Leando Bugni
Production Designer: Arlindo Trevizam
Beauty: Anne Liz
Styling: Thiago Setra
Retouch: Mateus Moraes, Alt Retouch