Monday April 3 2023

NY / 2019


                            — Maltchique has a long history working for Unilever's hair products brand Nexxus. For the launch of the Keraphix category, working closely as a creative director together with the agency, Maltchique created the concept of the campaing, and we produced the film and photos here in Brazil with part of the team in New York.

Title: Keraphix
Brand: Nexxus
Client Lead: Katie Fitzmaurice
Agency: Cubo.cc NY
Strategy Direction: Bia Zappa
Producers: Juliana Bitro, Vinicius Rochlin
Creative Direction: Maltchique, André Matarazzo
Hair Styling Creative Direction: Lacy Redway
Production Company: Damn Good Advice
Creative Director and Photographer: Maltchique
Executive Production: Santa Transmedia
1º Assistant Director: Magu Marioto
Director of Photography: Naelson Castro
Camera Operator: Muleke Brutal
1º Assistant Camera: Jeff Guimarães
Set Designer: João Arpi
Beauty: Liege Wisniewski
Stylist: Victor Borges
Retouching: Mateus Moraes, Alt Retouch